Our SEO/Website Design Process (including Top 5 Strategies) with A Prep Checklist

At Bright Social Agency, we pride ourselves on providing our clients with the best Web Design and Search Engine Optimization Services. We recognize that every client has unique needs. We therefore conduct a thorough consultations with our clients to identify their needs and we share how we are best suited to meet their needs with a functional and visually-appealing personal and business website.

Our excellent SEO services help our clients' businesses increase visibility and attain a stronger digital presence. Let us highlight our typical website design and SEO services and processes! 

Our Typical Website Design Process

1. Client Consultation

2. Conduct Analysis

3. Specification

Our third step involves writing the project brief. Here, we pay attention to details like functionalities, colour schemes, number of pages, etc.

4. Site Structure

At this stage, we aim to develop the best site plan, content structure, navigation features, wireframe, etc.

5. Create Good Website Content

After developing the best site structure for our client's website, the next step is to develop high-quality content for their website. Keyword research is one of the techniques we leverage during content development.

6. Handling The Website Design

We use the content structure and client specifications to create a mock-up design of our client’s website. 

7. Website Development

When our clients approve the mock-up design of the website we have created, we begin coding the templates of the website pages and integrating the functionalities our clients have approved into the website.

8. Testing and Carrying Out Revisions

To ensure we provide our clients with the best possible website, we test, revise some features, and "polish" the website we have created. We pay attention to testing if the website provides the desired user experience. 

9. Launch the Website

After completing the required revisions, testing, and polishing the website and its features, it is finally time to launch it. We transfer the client's website to a live server and perform a final cross-browser check to ensure it runs as expected. If needed, we conduct further revisions and tests before finally handing the website over to the client. 

The SEO Strategy or Framework We Offer Our Clients

The SEO strategy we provide our clients consists of:

1. Website And Competitive Analysis

We offer our clients detailed feedback of a competitor analysis and the best practices we can borrow from them.

2. Keyword Research

This involves identifying suitable phrases that the target audience will type into search engines.

3. Website On-Page Optimization

This involves activities like:

• Full Onsite Analysis of Client Site
• Header tag optimization
• Google Analytics & Search Console Set Up
• Social Media Integration
• Google Schema Markup

4. Manual Link Building

We help our clients' websites get more authority by helping them to get linked with relevant and authoritative sites. 

5. Submissions To Trusted Sites

We help our clients submit their sites to other trusted sites, thus getting more high-quality backlinks and boosting awareness of their brands. 

6. Weekly Ranking Reports

We offer our clients weekly rankings reports showing their position ranking on search engine results pages (SERPs).

7. Monthly SEO Performance Reports

We provide our clients with monthly reports on the progress of their SEO campaigns

8. Permanent Traffic, Leads, Income, ROI

These are the results of our SEO strategies and our clients enjoy constant traffic flow, more leads, higher ROI, and higher income. 

Why Choose Bright Social Agency? 

If you are looking for the best web design and SEO services in the market, do not look past Bright Social Agency. We are an experienced outfit boasting a strong success portfolio ofcompanies across different industries. We are competent and have become the go-to agency for many brands rely on us for high-quality web design and SEO services. Some brands we have collaborated with are:

1. ALLIANCE OF HOPE

A few of the services we have offered to ALLIANCE OF HOPE include:

• Membership site design
• Site content strategy
• App integrations and social feed
• Content syndication and blog integration

2. 4TELLX PREDICTIVE ANALYTICS FOR EDUCATION

Some of the services we have offered to this brand include:

• Website design
• Content development
• SEO and social media management
• Email design and list building
• PR and brand strategy

3. THE SANDBOX SERIES

Some of the services we have offered to this company include:

• Website design
• SEO and social media training
• Content development
• Email newsletter training

4. SAENZ-RODRIGUEZ & ASSOCIATES IMMIGRATION LAW FIRM

Some of the services we have offered to this law firm include:

• Website design
• Content development
• SEO and social media management
• Email design and list building

5. ME, MY FRIENDS, & MENTAL HEALTH

Some of the services we have offered to ME, MY FRIENDS, & MENTAL HEALTH include:

• Website design
• SEO and social media consulting
• Influencer strategy
• Email design and list building
• PR and brand strategy

Some of the Best SEO Strategies We Employ

At Bright Social Agency, we leverage the best SEO strategies to give you tangible results.

But What is SEO? 

SEO is a set of strategies that assist search engines in analyzing your website easily. SEO helps search engines, like, Google, Yahoo, Bing and others, to access website content faster and understand your content better. This helps the search engine determine the most relevant content to show to searchers. With SEO strategies like linking building, search engine algorithms boost your site’s authority and gives it higher ranking on search results. The higher the search engine rankings, the more traffic the website receives.



At Bright Social Agency, we leverage several SEO strategies such as:

1. Indexing Your Website 

Search engines index your website by sending out crawlers, that only see the code behind the website. With this code, they determine what the site is about. The title and text of your website still appear the same to them as to us. Search engines look at heading and paragraph tags to determine the most prominent text on the page and help them get a hint of what a page is about.



They can also read the image file's name and alt tags to figure out the image content. By getting a feel of our content, they can establish its value and index the website accordingly. 

2. SEO Keywords 

These are words or phrases that users type into search engines to find results. Developing an effective SEO strategy makes it imperative to conduct keyword research to establish what potential clients are searching for. These become the keywords you want your site to compete for. A keyword list must comprise of:

• General keywords with higher monthly searches and higher competition.
• Specific keywords with lower monthly searches and lower competition.

The best keywords to select for a client’s business website specific lower competition keywords. Leverage tools like Google AdWords keyword planner to show you the average number of times a particular keyword is searched for in a given month. 

3. Optimizing a Website

You can optimize a website by optimizing attributes such as alt text, meta data, page titles, etc. For example, you can assign a unique meta description to every page to allow it to display its distinct value. Alternatively, you can assign a unique title to every page that describes the page’s content accurately and concisely. 

4. Link Building Campaigns

Developing great link-building campaigns is very effective. One way is to leverage guest blogging where you develop unique content, like a case study and post it on another authoritative and relevant site that can attract your audience and link back to you. 



5. Omnichannel Marketing

With omnichannel marketing, brands can create consistency in their messaging across different platforms, like social media postings, email newsletters, SMS campaigns, and more. The result is a spike in authentic engagement with users, contributing to higher traffic. 



Our Prep Checklist 

Preparation is key to successful project management, and design projects are no different. Design checklists guarantee that we work professionally and enjoy efficient workflows. Some of the items that should feature in thechecklists include: 

• A Budget

A client’s budget helps the designer know what can and cannot be achieved and helps to determine the most cost-effective solution.

• A comprehensive list of the client’s design requirements

Similar to a brief, it improves the chances that the final website will meet the client’s expectations. 

• The target audience 

This guides the designers at Bright Local Agency to develop a design that engages the intended users effectively and suits the clients' needs and outrank competitors as expected. 

• A Deadline

This ensures the project can be completed quickly, allowing the client to enjoy the benefits of their new website. 

• Ownership details for third-party text and images 

Before the design project begins, the client should provide all the information on the legal permissions and the necessary attribution. 

• Samples of previous work done or other clients 

These can act as proof of competency and give our clients confidence in our ability to deliver high-quality work.

Conclusion

If you want your website to look amazing and rank high on search engines, it is best to leave the design and SEO process to the professionals. At Bright Social Agency, we have a team of experienced web designers and SEO experts who can take your business to new heights! Do not hesitate to contact us at info@brightsocialagency.com (or 469-820-8589) for a free consultation. We would be more than happy to assist you in launching your new online project and make sure that it is successful from the get-go!