What Are TikTok Coins Used For? 3 Best Ways to Spend Them

When TikTok announced the introduction of coins, many fans wondered how to purchase TikTok coins and what they could be used for. Since being released on September 25th, 2019, TikTok coins are available across the United States and have been featured on Instagram as well as Snapchat.

TikTok coins are a virtual currency that can be used to purchase premium features within the app or for making purchases from other users' shops on the platform. These coins are available for purchase through an in-app purchase option.

1. Sending Gifts on TikTok Live

Sending gifts on TikTok Live is a great way to show your appreciation for your favorite creators. You can send a gift to anyone's live on their profile, whether you're watching a video or not.

One of the best ways to spend your TikTok coins is on gifts for other TikTok users.

The gifts on TikTok are represented by different emoticons and vary in price. Creators can exchange them for money once they have stocked up enough tips. 

Sending gifts to creators on their TikTok Live will boost your popularity and put you in front of more people.

When you purchase a gift to send on TikTok Live, the creator will see a notification on their screen.

This allows the creator to thank their gift-givers in real-time, encouraging a stronger connection between creator and viewer.

When sending a gift during your favorite creator's TikTok Live, follow these steps:

1. Join the TikTok Live of the creator you want to give a gift to, so they can see it.
2. Tap the gift box icon in the bottom-right corner to receive your rewards.
3. Choose the gift you want to send from a range of options, depending on how much money you have to spend.
4. Tap the Send icon, and your message is on its way.

When you send a gift, the icon corresponding to your gift will appear on the screen and a comment that says you have sent a gift to the creator.

2. Sending Gifts in a TikTok Creator's Comment Section

By sending gifts to your favorite creator through their comment section, you will show that you appreciate their work. Creators who use the TikTok Live feature may not respond to comments in the comment section, so if you want to show your support, you should use the "double hearts" feature.

Here's how to send a gift to a creator using the comment section:

1. Find a TikTok video from the creator to whom you wish to send a gift, and then click the "Gift" icon below it.
2. Open the video's comments section and see what other viewers are saying.
3. Tap the gift box icon in the bottom-right corner of your screen to access your gifts.
4. Choose the gift you want to send by choosing the coin package that best suits your budget.
5. Tap the Send button in the bottom-right corner of your screen.

3. Buying a TikTok Promotion

Another way to spend your TikTok coins is through TikTok Promote, which allows you to promote your own TikTok videos.

TikTok Promote is a feature that lets you boost a video on TikTok over a set amount of days. Boosting can help your video gain exposure and reach a wider audience.

TikTok promotions run the gamut of costs, depending on how many days you choose to run your advertising and how many views you wish to get.

To purchase a TikTok promotion, follow these steps:

1. To promote a TikTok video, find the video you'd like to promote. Note that videos containing certain sounds won't be eligible for promotion due to copyright limits. To use the Promote tool, use copyright-free audio, or create your own original audio.
2. Click the three dots.
3. Tap on the fire icon above to see how the game works.
4. When you promote your TikTok account on social media, you can choose to focus on getting more engagement, website visits, or followers.
5. You can choose your target audience on the TikTok app. You can let TikTok select your target audience or customize your own, which allows you to target a wide range of demographics.
6. You can choose the duration and budget of your promotion. Your budget is converted into TikTok coins you must purchase to begin buying an advertisement.
7. If you don't have enough coins to purchase the promotion, you can recharge them and then buy the promotion.

Promotions on TikTok can cost as little as $5 (approximately 506 coins) and up to as much as $7,000 (approximately 707,072 coins).

Related: The How-To's of Creating Video Content

Are TikTok Coins Useful?

People can use TikTok coins in several different ways. If you are someone who likes to show your support financially, TikTok coins are a good way to do so.

If you do not wish to send gifts to creators or use the promotion feature, you will not need to use coins on TikTok unless the platform introduces new uses in the future.

If you have an account on TikTok and want to grow your following, coins can be used to boost your posts, so more people see them.